Welcome to CATCH

 

The World Health Assembly (WHA) adopted the International Code of Marketing of Breast-milk Substitutes in 1981 to restrict marketing that undermines breastfeeding and  optimal infant feeding practices. Subsequent World Health Assembly resolutions have been adopted to address evolving health recommendations and rapidly-changing marketing practices. Four decades later, predatory marketing is still a major barrier to improving breastfeeding. Inadequate breastfeeding according to WHO  recommendations results in annual global health, human capital and economic costs of approximately:

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$507B total economic cost (0.6% of global income)

$23.94B in health system costs

195M IQ points lost

4.6M child obesity cases

93,863 maternal deaths

424249 child deaths

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CATCH is a connector hub that supports national Code monitoring and enforcement, advocacy, public knowledge, and research. By showing how companies are violating the Code, it is also a useful too for those interested in Environmental, Social, and Governance (ESG) analysis and ethical investment. The three main features are:

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• AI-powered Virtual Violations Detector / VIVID

• Crowdsource Reporting Form

• Code Resource Hub

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