AGATTA

In today's digital world, adolescents are constantly exposed to gambling ads, often showcasing tempting rewards. This overexposure increases the risk of early engagement and potential long-term harm, including problem gambling behaviors.

Alive & Thrive and the French Monitoring Center for Drugs and Drug Addiction are working together to develop AGATTA*, an AI-powered tool that automatically detects gambling ads and problematic content that may violate French regulations. AGATTA builds on VIVID, our virtual solution designed to identify transgressive advertising violations in alcohol, tobacco, and breastmilk substitutes.

By addressing these aggressive marketing tactics and shielding young audiences from their dangers, this solution is expected to contribute to a safer, healthier digital space for children and teenagers.