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Resource library
Code Chat
Video
27 Aug 2025
This virtual event explores how AI and crowdsourced reporting are being used to strengthen monitoring and enforcement of the International Code of Marketing of Breastmilk Substitutes, a global public health framework designed to protect breastfeeding from unethical marketing practices.
Implementation of the International Code of Marketing of Breast-milk Substitutes and maternity protection: Correlations with commercial milk formula consumption in East Asia Pacific
Journal Article
9 Jul 2025
The study investigates commercial milk formula consumption, Code implementation, and maternity protection in 11 East Asia Pacific countries.
78th World Health Assembly event: Innovative solutions for monitoring harmful digital marketing to protect infants and young children
Video, Presentation
31 May 2025
This video features a presentation by Alive & Thrive, delivered at the 78th WHA event on Monitoring Digital Marketing of Breast-milk Substitutes, held in May 2025 in Geneva.
VIVID tobacco: AI detectors to enforce the comprehensive ban of tobacco advertising, promotion, and sponsorship in Viet Nam
Brief
28 Mar 2025
Article 13 of the World Health Organization Framework Convention on Tobacco Control recommends banning all forms of tobacco advertising, but online platforms remain a loophole—they are more difficult to oversee and regulate.
Violations of Vietnamese laws related to the online marketing of breastmilk substitutes: Detections using a virtual violations detector
Journal Article
28 Aug 2024
This paper quantifies the extent and nature of online violations and contradictions in various Vietnamese laws related to commercial milk formula marketing.
WHO's policy brief "Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options"
Brief
2 May 2024
This publication describes the current challenges specific to digital marketing and provides policy options and approaches that WHO's member states can adopt to strengthen the design and implementation of these restrictions.
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Journal Article
11 Feb 2023
This paper describes the CMF marketing playbook and its influence on families, health professionals, science, and policy processes, drawing on national survey data, company reports, case studies, methodical scoping reviews, and two multicountry research studies.
Global evidence of persistent violations of the International Code of Marketing of Breast-milk Substitutes: A systematic scoping review
Journal Article, Video
18 May 2022
This scoping review systematically examined the published research evidence on the nature and extent of exposure to International Code violations from 1981 to August 2021.
Beliefs and norms associated with the use of ultra-processed commercial milk formulas for pregnant women in Viet Nam
Journal Article, Video
19 Nov 2021
This analysis examines the association between the use of commercial milk formula for pregnant women and related beliefs and norms among pregnant women in Viet Nam.
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