VIRTUAL VIOLATIONS DETECTOR (VIVID)
FINDINGS BRIEF: AUSTRALIA
Since its launch in October 2022 until October 2023, VIVID has detected close to 30,000 Code violations mainly from Facebook, Instagram, and company websites. A findings brief on Australia was developed based on data made available from VIVID (Virtual Violations Detector) from October 2022 to August 2023. Close to 3800 entries have been captured, and some major themes have emerged. In September 2023, members of the civil society in Australia, including infant and young child nutrition advocates such as the Australian Breastfeeding Association and the Australia National University, met with parliament members, and used findings in the brief to advocate for legal measures to restrict the rampant marketing. Read the report to find out more details.