Despite their differences, industries such as commercial milk formula, tobacco, alcohol, and online gambling share a troubling similarity: the use of exploitative marketing tactics that pose serious risks to public health and wellbeing.

In June 2025, Viet Nam passed a landmark Excise Tax Law that will progressively increase taxes on alcohol products to 90% by 2031. This is a significant step for a country that ranks 5th in alcohol consumption in Asia and 44th globally. But price is only part of the solution.

Alive & Thrive announces a new partnership with OFDT - Observatoire français des drogues et des tendances addictives (the French Monitoring Center for Drugs and Drug Addiction) to assess harmful advertisement contents against the obligation to protect minors.