New partnership to address the harmful impact of online gambling on adolescent health

Source: Alive & Thrive

During a seminar on "Online Gambling’s Impact on Adolescent Mental Health" ahead of the Nutrition for Growth Summit, Alive & Thrive announces a new partnership with OFDT - Observatoire français des drogues et des tendances addictives (the French Monitoring Center for Drugs and Drug Addiction) to assess harmful advertisement contents against the obligation to protect minors.

Together, they are developing AGATTA*, an AI-powered tool that automatically detects gambling ads and problematic content that may violate French regulations. AGATTA builds on VIVID, a virtual solution designed to identify transgressive advertising violations in alcohol, tobacco, and breastmilk substitutes.

In today's digital world, adolescents are constantly exposed to gambling ads, often showcasing tempting rewards. This overexposure increases the risk of early engagement and potential long-term harm, including problem gambling behaviors.

By addressing these aggressive marketing tactics and shielding young audiences from their dangers, the new partnership is expected to contribute to a safer, healthier digital space for children and teenagers.

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*AI-Guided Gambling Advertising Tracking and Transgression Assessment