CódigoLactancIA: New digital platform launched to monitor marketing of breastmilk substitutes in Mexico

Source: Alive & Thrive

CódigoLactancIA México, the country’s local version of a Code monitoring digital platform including the Virtual Violations Detector (VIVID) tool, was introduced to the public yesterday.

User acceptance testing workshop for CódigoLactancIA held last year in Mexico. Credit: UNICEF Mexico

This innovative platform automatically scans social media channels and selling websites of well-known brands and empowers citizens to report violations of the national laws. By harnessing the power of technology, we’re making it easier and faster to monitor and act against non-compliant digital marketing.

UNICEF Mexico, together with the Ministry of Health and civil society partners, including Alive & Thrive, launched the platform during World Breastfeeding Week, providing a monitoring solution to protect families from misleading promotion of commercial milk formula and related products in the country.

Watch the launch event: