Digital solutions for Code monitoring and enforcement highlighted at WHA side event in support of new digital marketing Resolution

Source: Alive & Thrive

On May 21, Alive & Thrive presented the AI Virtual Violations Detector (VIVID) Viet Nam prototype, updates on rolling out Code Monitoring Digital Platform in Mexico, Argentina, Laos, and Mongolia in partnership with UNICEF, and monitoring findings and enforcement action from Argentina at the 78th WHA side event on Monitoring Digital Marketing of Breast-milk Substitutes in Geneva.

The event was organized and supported by the Government of Brazil, Instituto de Defesa de Consumidores (IDEC), Latin American and Caribbean Nutrition and Health Community of Practice (Colansa), UNICEF, Global Health Advocacy Incubator (GHAI), IBFAN, and Oswaldo Cruz Foundation (Fiocruz). The event was attended by country officials from Bangladesh, Brazil, Mexico, Kenya, and Norway.

Discussion panel with participants from ILCA (moderator), IBFAN, UNICEF, Kenya, Bangladesh, and GHAI

One of the objectives of the side event was to support the Resolution on regulating the digital marketing of breast-milk substitutes, which was adopted unanimously by the World Health Assembly on May 26. The draft Resolution, which was proposed under the leadership of Brazil and Mexico, and co-proposed by Armenia, Bangladesh, Burkina Faso, Chile, Colombia, Dominican Republic, El Salvador, Guatemala, Iraq, Lesotho, Norway, Panama, Paraguay, Peru, Slovakia, Spain, Sri Lanka, Uruguay and Vanuatu, urges governments to take into consideration the recommendations enshrined in the Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes, and urges civil society to support the development and implementation of relevant robust regulatory measures.

Country representatives from Norway, Mexico, and Brazil at the opening of the side event.

Working with UNICEF Mexico, Alive & Thrive is honored to have co-developed an AI national Code Monitoring Digital Platform for Mexico along with other innovative technologies that tackle unethical marketing on digital platforms that undermines breastfeeding and other recommended infant and young child feeding practices.

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Learn more:

• Access the recording in English

• Resolution on Regulating the digital marketing of breast-milk substitutes

• Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes

• SUN Movement. How AI technology is helping to fight Code violators in Viet Nam

• WHO Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options