Marketing violations detector VIVID in the spotlight at the AI4Health Asia Impact Showcase

Source: Alive & Thrive

The AI-driven auto-detection tool VIVID was spotlighted on March 22 at the Impact Showcase Bangkok, hosted by AI4Health Asia, a 10-month accelerator program promoting innovations in responsible artificial intelligence (AI) in South and Southeast Asia.

Alongside seven other initiatives focused on health improvement through AI, VIVID introduced its own initiative focusing on scanning for harmful marketing on digital platforms, including violations of the Code of Marketing of Breast-milk Substitutes, as well as regulations regarding alcoholic beverages and tobacco.

VIVID is expanding its scope of scanning and replication to other countries and areas, including Australia, Hong Kong, Malaysia, New Zealand, Nigeria, the Philippines, Singapore, the United States of America, the United Kingdom of Great Britain, and Northern Ireland.

Find out more: How AI is helping to fight Code violators in Viet Nam