In March 2025, a user acceptance testing workshop was held in Ulaanbaatar to gather feedback to inform final revisions of the platform and sensitize the government officials to the history and principles of the Code.

During the session "Equal Plates, Equal Futures: Investment to Close the Gender Nutrition Gap," and throughout the three-day Village of Solutions event at the Nutrition for Growth (N4G) Summit, Alive & Thrive/FHI 360 had the opportunity to showcase the Virtual Violations Detector (VIVID) to government representatives, policymakers, development partners, and experts across the globe.

ObservaMas, a digital platform developed to monitor the marketing of breastmilk substitutes, was publicly launched in Argentina by Fundación SANAR.

In February, the partners gathered in Vientiane, Laos, to conduct a User Acceptance Testing workshop to validate that the platform's functions correspond to the users' needs and to collect feedback for the final launch version.

Alive & Thrive shared insights from the Virtual Violations Detectors (VIVID) tool, which tracks commercial milk formula promotion trends, alongside a comparative analysis of how different countries regulate health claims in advertising.

Australian parents are told not to buy the ultra-processed powdered milk products. But the government is helping fund a boom overseas.

In November, Alive & Thrive and the Innovations Incubator were in Buenos Aires, Argentina to co-facilitate and provide support for the user acceptance test (UAT) workshop of the Argentina Code Monitoring Digital Platform, gearing up for their upcoming launch.

In Argentina, one-third of infants and young children are breastfed. Not improving breastfeeding from its current rates is contributing to child mortality, morbidity, and health system expenses, costing Argentina USD 4.4 billion every year.

The theme of this year’s World Breastfeeding Week is "Closing the Gap." One major gap in breastfeeding protection is the lack of systematic and ongoing Code monitoring and enforcement, which has become even more challenging in the complex digital environment.

The AI-driven auto-detection tool VIVID was spotlighted on March 22 at the Impact Showcase Bangkok, hosted by AI4Health Asia, a 10-month accelerator program promoting innovations in responsible artificial intelligence (AI) in South and Southeast Asia.